In a bold move that signals a new era for the brand, DKNY has unveiled Hailey Bieber as its global face, ushering in a modern reimagining of New York street style through her effortlessly cool lens. The Fall 2025 campaign is a confident step forward—equal parts timeless and contemporary, much like Hailey herself.
A modern muse with global influence, Hailey Bieber brings quiet power to the role. As a model, entrepreneur, new mother, and fashion force, she embodies a rare blend of confidence, creativity, and ease—effortlessly bridging fashion, art, and business while staying true to her roots.
Throughout the campaign, Hailey’s distinctive style takes center stage. She mixes DKNY est. 1989 classics with modern silhouettes, creating looks that feel both familiar and forward. A crisp white shirt under a sharply tailored black blazer, relaxed denim with chunky loafers—this is off-duty dressing elevated with precision.
There are nods to nostalgia, too: a varsity jacket with neon-accented lettering, a slouchy denim-on-denim ensemble, and a Glen plaid blazer styled with sculptural layers—all reworked with Hailey’s signature ease. Voluminous outerwear meets sleek, body-skimming shapes, striking a balance between polish and nonchalance. A deep black faux fur coat and a sleek brown leather bomber add texture and edge.
Accessories make a strong statement. The new Hadlee Bag, the Paula Commuter Tote, and the archival Chana ’89 bag anchor the looks, while the reimagined New York Yankees™ cap—an official collaboration featuring the DKNY logo—cements the brand’s downtown spirit.
Shot by Mikael Jansson in a raw warehouse setting, the campaign channels the industrial energy of the city. Bold flashes of Taxi cab yellow link the visuals back to DKNY’s roots, connecting past to present.
“We are excited to have Hailey as the global face of DKNY… she gives off incredible energy through her attitude and style that captures the spirit of New York,” says Jeff Goldfarb, Executive Vice President of G-III Apparel Group.
Jacki Bouza, SVP of Global Marketing, adds, “DKNY’s Fall 2025 campaign starring Hailey captures the brand’s timeless and iconic style, bringing New York’s energy to audiences globally.”
The Fall 2025 collection is now available on DKNY.com and at select global retailers.
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