Calvin Klein Inc., part of PVH Corp. [NYSE:PVH], has unveiled its latest denim campaign starring global brand ambassador Jung Kook of BTS. The campaign marks a renewed partnership with the pop icon, captured through bold, statement-making styles.
NYC Backdrop and Energetic Vibes
Shot by renowned photographer Mert Alas, the campaign emphasizes movement and performance, reflecting Jung Kook’s commanding stage presence. Set against a moody New York City backdrop and soundtracked by The Chemical Brothers’ “Block Rockin’ Beats,” the video follows the artist navigating the city with confidence. Dressed in signature Calvin Klein denim and seasonal staples, including sleek full-denim looks and a shearling-trimmed leather jacket, Jung Kook embodies the urban sophistication that defines the brand.
“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim,” said Jung Kook. “The energy on Calvin Klein sets is always incredible, and this shoot was no exception – I am excited to see the campaign out in the world.”
Bold, ’90s-Inspired Denim Styles
The collection channels relaxed, ’90s-inspired cool. The CK Emblem print reinterprets Calvin Klein’s monogram as a bold allover pattern. The Darted Carpenter Jean features a utility-inspired silhouette with contrast stitching, paired with the matching Darted Workwear Jacket for a double-denim statement. The Barrel Jean offers a low-waisted, loose fit with a tapered leg, styled effortlessly with the 90s Trucker Jacket and Matchbox Tee. The 90s Straight Jean returns in updated washes, from vintage fades to deep indigo, for versatile styling.
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Launch and Availability
The campaign launched October 28, with content rolling out across @calvinklein social channels throughout the week. The collection is now available on calvinklein.com.
Founded in New York in 1968, Calvin Klein remains a leading global fashion brand, blending minimalist design with bold marketing. Global retail sales reached approximately $9 billion in 2024, underscoring the brand’s enduring influence.
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