Nike and the LEGO Group have officially kicked off their global multi-year collaboration, first announced at the end of May. The partnership brings together Nike’s focus on youth sport and the LEGO Group’s legacy of imaginative play, offering co-branded products and immersive experiences in key markets worldwide.
Headlined by Nike signature athlete and three-time WNBA MVP A’ja Wilson, the initiative features a mix of digital and physical activations. Highlights include the Nike x LEGO Play Arena at LEGOLAND® California and a football-themed summer program in London. Community events in Greater China and on Nike campuses in the U.S. include recycled-material playgrounds and youth coaching sessions.
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Now available at Kids Foot Locker, the collection includes Nike Kids footwear and apparel alongside exclusive LEGO sets. The retail experience brings the campaign to life in stores, delivering on the message of combining sneakers, sport, and building blocks.
Catch the launch at:
- North Riverside, Miami
- Chatham Village, Chicago
- Fairlane, Detroit
The collection is also available at:
- 34th Street, NYC
- Bay Plaza, Bronx, NY
- Perimeter Mall, Atlanta
Fans in the Phiippines may check here.
The collaboration reflects a larger goal: “uniting sport and creative play to inspire the next generation. Visit PalabasTayo.com for more stories on film, TV, music, theater, art, fashion, food and other general lifestyle and entertainment topics like this. You may also follow and subscribe to our social media accounts: Facebook, YouTube, Instagram, TikTok, X, and Kumu.
