The much anticipated, new animated holiday film by Build-A-Bear Workshop, Inc. (NYSE: BBW), is now playing at select Cinemark theaters. Build-A-Bear recently hosted a private showing of the movie in St. Louis to kick off this weekend’s theatrical release, and the feedback from kids and parents alike is overwhelmingly positive and included laughing, smiles, gasping and applause. Early reviews of the movie note its charm and good cheer, as Glisten and the Merry Mission is on its way to becoming one of the season’s favorite holiday movies for families.
Glisten and the Merry Mission follows a young elfling, Marzipan, and her mother Cinnameg, the newly minted manager of Santa’s troubled North Pole workshop. Marzipan must believe in the magic of the season to help save Christmas, which leads to the adventure of a lifetime and the search to rediscover the enchanted snow deer, Glisten. The pursuit of their merry mission is aided by Santa and a colorful cadre of reindeer and elves. The film features a variety of award-winning celebrity voice talent including Leona Lewis, Julia Michaels, Dionne Warwick, Freddie Prinze Jr., Chevy Chase, Billy Ray Cyrus and Trinity Bliss.
The new film, rated “G” for General Audiences, is expected to have a multi-generational appeal, as a visit to Build-A-Bear Workshop has become a holiday tradition for both kids and ‘kids at heart’ to create special memories.
Visit the Glisten and the Merry Mission website to learn more about the movie release, watch the trailer and sign up for special promotions and upcoming events. Build-A-Bear and Cinemark will also be hosting Glisten and the Merry Mission special events at select theaters with appearances by Glisten the mascot featuring unique bear building experiences with plush versions of characters from the movie. Find out more at Build-A-Bear® | Glisten and the Merry Mission Movie (buildabear.com).