Released recently is the COKE STUDIO™ version of “Perfect”, by multi-platinum, GRAMMY®, BRIT, Golden Globe and Academy Award winning Sam Smith. Originally from Sam’s top-charting album Gloria, and featuring celebrated JUNO-winner Jessie Reyez, the new version of Perfect adds double-platinum-seller South Londoner, and BRITs Rising Star nominated, Cat Burns, with a self-reflective but hopeful new lyrical take.
Coca-Cola’s ‘Real Magic’ brand philosophy celebrates the magic of human connection and the belief that our differences make the world a richer and more interesting place. It is a celebration of the real-life moments and the magic, that happens when people come together.
Sam Smith is one of the most celebrated musical artists in the world and holds a collection of remarkable successes. Their latest album, Gloria, is Sam’s fourth studio album and third #1 album, building on the success of their critically acclaimed 2020 predecessor, Love Goes. Sam has celebrated over 42 million album sales, 330 million single sales and 65 billion career streams. Their multi-platinum debut album In The Lonely Hour became the biggest selling debut album of the decade. Recently Sam gained global virality for the GRAMMY award winning single Unholy, their eighth #1, making history with collaborator Kim Petras as the first non-binary and transgender artists to land on the top spot.
“Perfect” also features the talents of multi-Platinum, multiple award-winning, and celebrated truth speaker Jessie Reyez, as well as Cat Burns – the highest selling female artist in the UK last year.
Speaking of the release, Sam Smith said, “Cat and Jessie are exceptional women. I have worked with both of them and loved every minute, they are so talented and the results are effortless. To be given the opportunity to do it all over again was a gift.”
“To be honest my writing process is always just that – honest. And talking about life. That’s a constant that doesn’t change,” said Jessie Reyez. “At the time, I remember being in a place where I really wanted to embrace my imperfections. Adding Cat to it all was lit.”
“It’s always lovely to collaborate with Sam. We get on so well and our voices blend really well together. It was so good to meet Jessie, she’s got such a lovely energy and presence. They’re both incredibly talented,” said Cat Burns. “I love how Coke Studio connects artists globally and creates really interesting collaborations with artists you wouldn’t expect!”
The video for “Perfect” – which shows the three friends creating Real Magic in the studio as they crafted the track – will be released globally on the Coke Studio YouTube channel on July 14th – but fans can get early access by scanning their Coke.
Also released today as part of COKE STUDIO™ is “Fallin’” – a brand new collaboration between Philippines’ highest streaming male artist, Zack Tabudlo, and South African award winner and chart topper, Nasty C. Both artists have set the stage for global success, having signed with esteemed music labels Republic Records and Def Jam Records respectively.
The release of “Perfect” and “Fallin’” follows “Be Who You Are (Real Magic),” this year’s COKE STUDIO™ anthem by Grammy-award-winning American musician, Jon Batiste featuring NewJeans, J.I.D, Camilo and Cat Burns. This release was succeeded by NewJeans and J.I.D’s “Zero (J.I.D Remix),” an Imagine Dragons and the Inner City Youth Orchestra of Los Angeles version of “Symphony” as well as Shae Gill and Evdeki Saat’s original song “One Love.” More tracks will be released to global music fans on all music platforms across July and August.
“Collisions’ are central to COKE STUDIO™ and are all about bringing incredible musical talent together across genres and cultures, to create fresh new sounds,” said Joshua Burke, Global Head of Music & Culture Marketing, Coca-Cola™.
More than 16 of the biggest breakthrough music artists of the moment have been brought together from the US, UK, Canada, South Africa, Colombia, Egypt, India, Pakistan, Bangladesh, Turkey, China, Korea and the Philippines for COKE STUDIO™ 2023:
- Camilo (Colombia)
- NewJeans (Korea)
- J.I.D (US)
- Cat Burns (UK)
- Imagine Dragons (US)
- Sam Smith (UK)
- Diljit Dosanjh (India)
- Evdeki Saat (Turkey)
- Inner City Youth Orchestra of Los Angeles (US)
- Nasty C (South Africa)
- Jessie Reyez (Canada)
- Shae Gill (Pakistan)
- Shreya Ghoshal (India)
- XIN LIU (China)
- Zack Tabudlo (Philippines)
- Afroto (Egypt)
The COKE STUDIO™ platform is a space for true borderless creation and collaboration amongst emerging and established music artists globally. Curated in collaboration with Universal Music Group, the world leader in music-based entertainment. It offers the rare opportunity for artists from all over the world to collaborate creatively and experiment with sounds from different cultures, fuse genres to create new music and reach global audiences – whether bringing Punjabi music to the US or South African beats to India.