Max is “Celebrating LGBTQ+ Stories” throughout Pride Month by centering queer joy, love, community, and authentic storytelling. Throughout the month, Max will be “The One To Watch To Show Your Pride” – amplifying voices that uplift and inspire & spotlighting LGBTQ+ talent and programming across Max brand social channels, led by Max’s Human By Orientation.
Max will be celebrating Pride all month long with an in-app Pride takeover of the LGBTQ+ Voices page on the app. The LGBTQ Voices page will highlight queer content premiering in June, including the premiere of the HBO documentary The Stroll, which tells the powerful and poignant history of transgender sex workers in New York’s pre-gentrified meatpacking district in the 1990s. Additional content coming to Max to celebrate Pride will include Max Original documentary series from Poland Naked. Loud. Proud, HBO documentaries Rock Hudson: All That Heaven Allowed and TAYLOR MAC’S 24-DECADE HISTORY OF POPULAR MUSIC,HBO comedy special John Early: Now More Than Ever, the season two premiere of the Max Original series And Just Like That…, and new episodes of the Max Original comedy series The Other Two and Max Original rom-doc dating series Swiping America.
June will see a design refresh for the spotlight page with an Ultimate Pride celebration, Essential Pride Month Watchlist, and more, promoting both new and iconic content from Max’s deep library of authentic queer storytelling including Trixie Motel, I Am Jazz, Our Flag Means Death, Nate & Jeremiah Home Project, 90 Day Fiancé: Love In Paradise. Max will also feature “Home Werk,” a curated catalog of episodes in the House Hunters collection on the platform, highlighting same sex house hunting couples as they find their dream home. Max will also highlight over 30 LGBTQ+ organizations on a daily cadence throughout the month by communicating their missions and driving to their platforms leveraging Max’s Instagram Stories. Max’s Human By Orientation will additionally release a new sizzle highlighting their LGBTQ+ talent and programming across the platform. See linked here.