MANILA, 08 November 2021 ‒ Holiday traditions bond family and friends closer together. This Christmas, The LEGO® Group is introducing a series of livestreamed build-along workshops on YouTube to encourage parents and children to spend quality time as they build and rebuild. The YouTube Live series called LEGO Playdate (Holiday edition) with weekly contests and giveaways will go live in November and December.
Spanning across Singapore, Malaysia, Indonesia, and Philippines, the series aims to bring fun and joy to families across the region. Hosted by Singapore-based host-parent, Cordelia Daphne Low, the first episode will kick off on World Children’s Day, 20 November 2021. Over the span of six weeks, parents and children will be brought on a journey to explore topics such as Jobs & Aspirations, Simple Machines, Ninjas & Dragons, Books & Magic, Technology in Play, and Dream Holidays through hands-on activities with LEGO bricks. Each session will also feature the unboxing of popular LEGO sets, complete with a play demonstration to illustrate the educational benefits of LEGO play.
Interested parents can mark their calendars for these six sessions which go live on 20 November, 27 November, 4 December, 11 December, 18 December, and 24 December at 2pm Philippines time. Alternatively, stay tuned to LEGO Certified Stores Facebook Page and be sure to RSVP once the Facebook event page is live!
Rohan Mathur, Marketing Director, Southeast Asia at The LEGO Group, said “This holiday season, we want to encourage families to spend quality time and bond through the creation of new holiday traditions such as building our popular LEGO sets and counting down to Christmas together. We also hope the build-along sessions can inspire parents and children to build and rebuild with LEGO sets, enabling children to ignite their creativity, imagine limitless possibilities and create something new each time. Happy holidays!”
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