Tinder, a popular dating mobile application and web platform, has announced that it will be rolling out new features that will improve the safety and security of its users.
The location-based social search mobile application and web platform was first launched in 2012. It allows users to see some information about the person they matched with based on their short biography, profile, pictures and sometimes their linked Facebook, Instagram and Spotify accounts. Tinder found significant growth with its following through the years. However, it also realized security and safety threats that its users could possibly face when connecting with new people they meet on their platform.
“Every day, millions of our members trust us to introduce them to new people, and we’re dedicated to building innovative safety features powered by best-in-class technology that meet the needs of today’s daters. I’m proud to share these updates, which represent an important step in driving our safety work forward at an unmatched scale,” said Elie Seidman, CEO of Tinder.
Among the new features that were announced include Photo Verification which aims to ensure that every match is exactly who they say they are. This allows users to authenticate their accounts by taking real-time posed selfies. The app then analyzes the selfies through their AI technology and compares it with the users’ uploaded photos. Once it matches, the app will place a blue checkmark icon on the user’s profile indicating that the user is verified and is not a catfishing account. This feature is currently available in selected markets and will continue rolling out throughout 2020.
Aside from this photo verification feature, Tinder is also adding an offensive message filter and a panic button called the Safety Center in partnership with the Noonlight App. The Safety Center is accessible via the Noonlight App so users would have that app installed and the location tracking feature enabled. In case the user presses the button, the Safety Center will send a verification message and call. If these are unanswered, the dispatchers will immediately alert emergency services.
All these features are expected to roll out worldwide within 2020.