Pepsi® announced the premiere date for its first-ever streaming series, “Talking Sabor,” a food-focused collaboration with restaurateur and award-winning celebrity chef, Aarón Sánchez and COCINA, which he co-founded. During the eight-episode, limited edition program, Chef Aarón and Pepsi invite food enthusiasts and flavor aficionados to talk sabor (flavor) like never before at some of the most diverse Latin food eateries across the country. In a bold and entertaining in-car interview style format, Chef Aarón and a lineup of special guests visit 16 restaurants in four major cities to showcase the best of Hispanic culture, community, and of course, cuisine.
Set to launch April 24 exclusively on Hulu, the series sees Sánchez visiting Hispanic-owned small businesses in Los Angeles, Houston, Miami and New York, where his focus is solely on celebrating flavor and the special feeling you get when sharing delicious food with friends and family. In each episode, Chef Aarón and his guests visit two restaurants to hear the stories of the hardworking business owners (many run as multi-generational family businesses), taste the signature dishes that have turned locals into loyalists, and select a favorite dish from each restaurant to share with each other, paired with an ice cold Pepsi or Pepsi Zero Sugar.
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“‘Talking Sabor’ is a journey to the heart of what makes Latin cuisine so special – its ability to bring people together through rich flavors and stories,” said Chef Aarón Sanchez. “Collaborating with Pepsi and Disney has allowed us to turn the spotlight on the vibrant traditions and diverse communities behind Hispanic-owned small businesses. Every episode, every dish, and every story is a testament to the beauty of sharing a meal and savoring the incredible tapestry of Latin culture.”
“Talking Sabor” is one of the newest and largest initiatives as part of the Mejor con Pepsi (Better with Pepsi) brand campaign, which highlights the rich diversity of Latin cuisine while reminding fans that no matter your Latin food preference, every dish is always #MejorConPepsi. This year, the brand partnered with PepsiCo Juntos Crecemos (Together We Grow), an enterprise-wide initiative to support restaurants, bodegas and carnicerías, to amplify the Mejor con Pepsi efforts. Each restaurant featured on “Talking Sabor” is part of the Juntos Crecemos platform, which provides support to help them grow and scale their businesses while contributing to the economic prosperity of local communities.
“Food has always been an important cornerstone of Hispanic culture, especially in its ability to foster connections, amplify celebrations, and create community,” said Esperanza Teasdale, Vice President & General Manager, Hispanic Business Unit, PepsiCo Beverages North America. “We’re proud to work with such a renowned talent, Chef Aarón Sánchez, to showcase the richness of Latin cuisine, the vibrancy of our culture, and the stories of amazing Hispanic-owned small businesses through ‘Talking Sabor.'”
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