Montblanc welcomes actors Jing Boran and Xin Zhilei as its new global brand ambassadors in the latest chapter of its “Let’s Write” campaign. Directed by acclaimed filmmaker Wes Anderson, the campaign brings his signature storytelling style to a new series of visuals that celebrate creativity, self-reflection, and the timeless act of writing.
Set aboard the fictional Montblanc Voyage of Panorama train, the campaign follows Jing and Xin on a symbolic journey through the Montblanc universe. “Each stop along the way is an invitation to pause, to reconnect with oneself, to write,” the brand shares.
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Montblanc products take center stage alongside the actors, including the new Montblanc Writing Traveler bag and the iconic Meisterstück fountain pen. With its recognizable black barrel, three gold-coated rings, and handcrafted gold nib, the Meisterstück remains a lasting symbol of elegance and writing heritage.
Founded in 1906, Montblanc has built a legacy of fine craftsmanship, evolving from writing instruments to watches, leather goods, technology, and accessories. Its emblem is a mark of performance, quality, and refined design.
In 2022, Montblanc opened MONTBLANC HAUS, a cultural destination dedicated to the power of handwriting. The brand continues to support global education initiatives that inspire people to express their ideas and potential through writing.
Montblanc products are available in the Philippines at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, Greenbelt 5, and Solaire Resort Entertainment City.
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