Oasis, the band that defined the Britpop era, is back — and Levi’s® is marking the occasion with a bold new collaboration. As Liam and Noel Gallagher reunite for their first tour since 2009, Levi’s x Oasis launches a collection that celebrates the band’s unmistakable style and legacy.
Formed in Manchester in 1991, Oasis rose to global fame with Definitely Maybe and solidified their status with (What’s the Story) Morning Glory? Their anthems like “Wonderwall,” “Don’t Look Back in Anger,” and “Champagne Supernova” continue to resonate. Now, as the band prepares for sold-out shows across the UK, Canada, and the US, Levi’s® honors their legacy with a two-part release.
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The collection features seven premium T-shirts with a vintage feel, including Oasis logos in Manchester City colours—a tribute to the band’s roots. A standout is the black long-sleeved “Supersonic” shirt, featuring the lyric:
“You can have it all but how much do you want it?”
Each tee carries a vintage woven label, echoing Levi’s® 1990s branding.
Beyond T-shirts, the collection includes three denim tops inspired by pieces worn by the band during their peak. The hero piece is the X Oasis Parka, a Liam Gallagher staple, featuring 1970s Orange Tab details, grey yarn construction, and Oasis embroidery. The Type II Trucker Jacket, based on Levi’s® Knebworth design, and the X Oasis Banded Collar shirt in Manchester City blue stripes, round out the drop.
“We are thrilled to launch this collection alongside Oasis’s monumental return to the stage,” says Leo Gamboa, VP of Collaborations at Levi’s®.
“Liam and Noel have been wearing Levi’s for decades, and this collection not only honours their distinct style but also highlights their authentic connection to our brand.”
Shot by legendary photographer Michael Spencer Jones, the campaign features street-cast talent, linking past and present through his iconic lens.
The Levi’s® x Oasis collection is available now in Europe, with a global launch later in 2025, via Levi.com, the Levi’s® App, and select stores worldwide.
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