A powerful new drama series is fast approaching. Beauty Empire is the latest collaboration between GMA Network, CreaZion Studios, and Viu Philippines. The upcoming revenge drama promises high-stakes storytelling set in the fiercely competitive world of the beauty industry.
Created by award-winning filmmaker Real Florido and seasoned screenwriter Rona Co, Beauty Empire offers a fresh take on Filipino drama. It explores power, ambition, and the cost of success through the lives of women fighting for dominance in a cutthroat world. The series aims to inspire viewers to challenge and redefine traditional beauty standards.
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At the heart of the story is Noreen Alfonso, played by Barbie Forteza. Noreen rises from humble beginnings to become a CEO seeking revenge on those who wronged her. She takes aim at rival Shari de Jesus, a social media star and CEO portrayed by Kyline Alcantara. Guiding Shari is Velma Imperial, a veteran beauty mogul played by Ruffa Gutierrez. Gloria Diaz also stars in the series, adding another layer of legacy and strength to the cast.
As the characters tear each other down in public and behind the scenes, they realize there’s more to the war than meets the eye—someone else is pulling the strings, and the true enemy remains hidden.
Directed by Mark Sicat Dela Cruz and produced by GMA Public Affairs, Beauty Empire also stars Sam Concepcion, Sid Lucero, Chai Fonacier, Aaron Maniego, and Korean actor-singer Choi Bo Min. The cast recently filmed scenes in South Korea, where Choi welcomed his co-stars and toured them around.
Beauty Empire will premiere first on Viu before airing on GMA Network. The series highlights not just the glitz and glamor of the beauty world but the dark ambition that fuels its fiercest rivalries.
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