Instagram announced some big changes on its platform – the Reels tab and the Shop tab. In a piece by Adam Mosseri, Head of Instagram, “The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love.”
Instagram always has its focus on the youth and creators because they always set trends. With the pandemic, these trendsetters are also changing how they use Instagram and how they engage the ever changing world around them. An explosion in short, entertaining videos has happened on Instagram this year, as well as the major lean towards online shopping. More young people are looking to their favorite influencers and creators for product recommendations.
Reels was first launched on August 5 this year with amazing reels from creators, like roller skating with @esty, comedy from @cameronjhenderson, motivation from @paperboytheprince, and wheelchair choreography from dance team @rolletes_la. Instagram is now rolling out the Reels tab to be a virtual stage for people to showcase their creativity to an audience online.
The Shop tab on the other hand was launched on July 16. It aims to facilitate getting inspiration from creators you love, shop on Instagram, and support small businesses. It provides personalized recommendations, curated items by the @shop channel, shoppable videos, and more.
Mosseri’s article stresses that Instagram hasn’t had major updates on its home screen for a long time. However, how people create and end enjoy culture has changed, and it will be dangerous for the app to not change and become irrelevant. Mosseri says, “We’re excited about the new design and believe it gives the app a much-needed refresh, while staying true to our core value of simplicity. We’ll continue listening to your feedback so we can keep improving Instagram for you.”