Burbank, California – CJ 4DPLEX, a global leader in premium cinema technology, is bringing its groundbreaking SCREENX format to the Philippines for the first time through a new partnership with SM Cinema, the country’s largest theater chain.
The new SCREENX auditorium will open at SM Mall of Asia, one of the biggest malls in Southeast Asia and a key entertainment destination in the Philippines. The format features a 270-degree panoramic screen that extends visuals onto the side walls of the theater, offering an immersive experience beyond the traditional movie screen.
Related posts:
“Launching SCREENX in the Philippines with SM Cinema—the country’s No. 1 exhibitor—is a major milestone in our mission to innovate cinematic storytelling,” said Jun Bang, CEO of CJ 4DPLEX.
With 76 locations nationwide, SM Cinema leads the local movie theater industry. Its decision to introduce SCREENX at its flagship mall underscores its commitment to bringing next-generation technology to Filipino audiences.
“Bringing our immersive 270-degree format to the Mall of Asia, one of Southeast Asia’s most iconic destinations, allows us to offer Filipino audiences a bold new way to experience film,” said Don Savant, Chief Business Officer of CJ 4DPLEX.
SCREENX is currently available in over 435 theaters across 40 countries. It places viewers at the center of the action by surrounding them with visuals on three sides, transforming the moviegoing experience.
“We are proud to bring SCREENX to the Philippines through our partnership with CJ 4DPLEX,” said Steven T. Tan, President of SM Supermalls. “At SM Cinema, we continue to push the boundaries of entertainment by introducing world-class innovations that elevate the moviegoing experience for our customers.”
CJ 4DPLEX is also the creator of 4DX, a format that combines motion seats and environmental effects like wind, water, and scent. The company operates under the CJ Group, which includes CJ CGV, the world’s fifth-largest cinema chain, and CJ ENM, producer of the Oscar-winning film Parasite.
Visit PalabasTayo.com for more stories on film, TV, music, theater, art, fashion, food and other general lifestyle and entertainment stories like this. You may also follow and subscribe to our social media accounts: Facebook, YouTube, Instagram, TikTok, X, and Kumu.
