J.McLaughlin has announced the appointment of Greg Unis as Chief Executive Officer. After serving as Interim CEO since March 2025 and joining the Board of Directors earlier in January, Unis now steps fully into the role, set to lead the brand into its next chapter.
With a storied history and nearly 200 stores across the country, J.McLaughlin is poised for evolution. Under Unis’s leadership, the brand will refine its vision—balancing heritage with innovation, tradition with a fresh perspective. His focus: amplifying the brand, expanding its product offerings in both women’s and men’s apparel and accessories, and deepening the bond with a loyal customer base.
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“We’re entering a new era,” said Unis. “I’m honored to be part of the brand’s evolution. I look forward to introducing it to new audiences and continuing to delight our existing ones. Alongside Kevin and our incredible team, we’ll scale the business, drive creativity across all areas – product, marketing, and customer experience – and continue delivering on the timeless style and warm, personal service that define J.McLaughlin.”
Kevin McLaughlin, Co-Founder of J.McLaughlin, added, “Greg’s passion for design and brand-building make him the right leader for this pivotal moment. He understands what makes J.McLaughlin special and brings a fresh perspective to help us further engage with our customers and stay true to our roots.”
Steve Moore, Partner at Brentwood Associates, noted, “Greg’s seamless transition from Board member to CEO is a testament to his leadership, deep appreciation for product and design, and broad operational expertise. We’re confident he will drive the business forward while honoring the brand’s heritage and unique identity.”
With over 25 years in fashion and retail, including top roles at Victoria’s Secret, Coach, Brooks Brothers, and Gap Inc., Unis brings a proven record of design-focused leadership and strategic growth. His vision is clear—and J.McLaughlin’s next era is already taking shape.
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