Tiffany & Co. continues its call for the protection of the planet. In a new video released for Earth Day, the brand highlights its Tiffany Blue Conservation Campaign, reminding the world that the color we know and love also represents something much bigger: our oceans.
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As climate change continues to dull the bright blues of our seas, Tiffany & Co. is using its platform to shine a light on the urgent need for marine conservation. The campaign, launched in partnership with Pantone, focuses on Pantone® 1837 Blue—the official name of Tiffany’s iconic color, inspired by the year the brand was founded.
The reel asks a question: What if Tiffany Blue could also symbolize our love for the Earth? It’s a visual love letter to the ocean, blending imagery of natural seascapes with the timeless elegance of Tiffany’s design.
To date, The Tiffany & Co. Foundation has donated over $100 million to help protect the planet’s most precious seascapes and landscapes. The foundation supports efforts to protect 30% of the world’s oceans by 2030, with projects across Africa, Australia, and the Caribbean, where ocean waters similarly reflect the beauty of Tiffany Blue and where countless marine life is at risk..
“Color tells a story,” said Laurie Pressman, Vice President of the Pantone Color Institute. “Tiffany Blue mirrors the beauty of our oceans—many of which are in urgent need of protection.”
More than a color, Tiffany Blue has become a global symbol of romantic love, platonic love, self-love, and now, love for the Earth. Tiffany & Co. invites everyone to learn more and join the mission at tiffanyandcofoundation.org.
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