Pharrell Williams, Men’s Creative Director at Louis Vuitton, brings a new vision to life with the Men’s Spring/Summer 2026 (SS26) Pre-Collection, a line that pays homage to England’s pastoral muses. The campaign, captured by Oliver Hadlee Pearch, is set in quintessentially British landscapes that evoke a heritage of refined tailoring and timeless sophistication.
Jude Bellingham, a friend of the House, and House Ambassador Callum Turner embody the collection with effortless charisma. As the campaign notes, they are “equal parts metropolitan globetrotter and bucolic dandy,” translating sartorial history into pieces designed for today’s discerning traveler. Alongside human models, carefully chosen canine companions stroll through manicured gardens, ascend monument steps, and navigate classic convertibles, all clad in workwear-inflected tailoring that reimagines old England’s countryside elegance for a contemporary audience.
Key pieces are a study in sartorial precision: a Prince of Wales LV Monogram jacket and waistcoat, a sharp-shouldered herringbone overcoat, and a three-piece virgin wool suit, all cut with “an air of nonchalance,” flaring gently at the extremities while slouching just slightly at the hip. These are paired with ribbed sailor-collar zip-ups, perfect-fit flannels, jeans, and hybrid statements such as a leather-sleeved windbreaker, a tweed-shelled blouson, and a Monogram quilted gilet—an effortlessly sophisticated wardrobe for the modern gentleman.
Footwear and accessories anchor the collection. The LV Tilted sneaker, a nod to 1990s skate culture, features a tilted LV logo on a flat Damier-patterned sole, while the LV Touch line of bags and backpacks highlights raw-cut suede on supple calfskin, exemplifying Louis Vuitton’s Italian leather savoir-faire.
The campaign also introduces a whimsical pet accessory capsule, featuring British breeds including Welsh Corgis, English Cocker Spaniels, and Border Collies. The line offers everything from Monogram leather leashes, collars, and harnesses to puffer jackets, fleece throws, and travel-ready carriers like the Speedy Pet Trunk and Malle Chien.
The Men’s Spring/Summer 2026 Pre-Collection campaign debuts digitally on October 30th, followed by print insertions on October 31st. The first drop is available in stores from October 30th, with a second drop beginning November 11th.
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