MCM and SNIPES have joined forces for an unexpected capsule collection that merges luxury and streetwear with a bold Miami twist. Featuring global music icon and SNIPES Chief Creative Officer DJ Khaled as the face of the campaign, the collection celebrates creativity, community, and the vibrant energy of the 305.
Titled “Make it Miami,” the collection blends SNIPES’ streetwear edge with MCM’s signature craftsmanship. Statement pieces in black, white, pink, and turquoise are designed to reflect the city’s colorful, high-energy vibe, featuring glittery studs, bold logos, and contemporary fits.
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The capsule includes apparel, accessories, and standout bags in two exclusive lines: black nylon bags sold only at SNIPES and white leather editions available exclusively at MCM. Each item reimagines heritage codes through a street-savvy lens, aiming to make luxury fashion more accessible to the streetwear community.
“Creating a streetwear collection with MCM is a bold statement,” said SNIPES CEO Dennis Schröder. “We’re pushing boundaries while staying true to who we are.”
Sung-Joon Kim, Chief Visionary Officer of MCM, added: “This collaboration is a bold fusion of luxury and street culture, celebrating fearless self-expression and creative values.”
To launch the collection, MCM and SNIPES will host a special event on May 9, 2025, at the We The Best x SNIPES store in South Beach. The MCM x SNIPES collection will be available the same day online and in select MCM and SNIPES stores across Europe and the U.S. in limited quantities.
As DJ Khaled puts it, “What we got is another one!”
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